When it comes to eBook and print book sales, Amazon is king, right?
Not necessarily. Amazon's sales may account for approximately 70% of the book-buying market, but that other 30% is powerful.
Even more important: Your market might not be “book buyers.”
Let me address that 30% first. Using a nice, round number like 1,000,000, that means that of all the eBook and book buyers in the world, 300,000 of them are not making their purchases on Amazon.
Can you honestly afford to ignore 300,000 consumers?
Even if I could, I wouldn't. Why? Because I want my business to grow, and I want my books in the hands of as many buyers as possible.
I also don't want to put all of my business eggs in one basket.
Think for a minute about how often businesses close down, remake themselves, or change their terms of service. If your whole publishing platform is Amazon based (Kindle and/or CreateSpace), what would happen if they simply stopped allowing authors to self-publish?
What about the millions of consumers who don't consider themselves “book buyers”?
I know what you're thinking: If a person isn't in the market for a book, what concern of mine are they?
Your book is most likely much more than a “book,” if only you'll allow it to be. The same content you sell as an eBook can often be turned into a “product” by simply packaging it a little differently and moving it to another platform like JVZoo, Warrior Forum, or ClickBank.
Nonfiction books are especially suited for this if they are of a how-to nature.
When people buy “products,” they are often willing to spend more, and while the content you deliver might simply be a book in PDF format, these buyers aren't looking for what you have to offer on Amazon or any of the other book platforms.